So you’ve had all these gorgeous brand photography photos taken and now you’re wondering… what the heck do I do with them?
We’ve already talked about the difference between headshots and personal brand photos.
If you missed that post, take a few minutes and go check it out. I’ll wait for you – promise!
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Now we want to show you all the awesome ways you can use your brand photography photos to elevate your business!
Grab a pen, because I’m sure you’ll want to write these ideas down!
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Brand Photography Photos – What to Do With Them!
Update Your Headshot Across ALL Social Media Accounts
Not just on one platform, but make sure you update all of them!
People want to know who they’re doing business with. So make it easier for people to get to know, like and trust you, by showing a photo of your gorgeous mug!
Clients (and prospective clients) will instantly recognize your face, especially the more touch points they have with you/your brand.
Plus – since we are trying to have some fun with your branding photos, clients can get to know all the aspects of you!
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Create a Cohesive Look on Social Media
When you have a photographer create images just for your business, you are ensuring that your brand will feel the same across all your social media.
Most of our clients use these branded images, along with “real life” and “work” photos.
A great example of this is Janel with Vivid Expressions, LLC. We did a personal branding photoshoot for her, and she uses those photos, along with infusing her personal work and videos!
We made sure to incorporate her colors/branding aesthetic so that the feed would be cohesive.
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Update Your Portfolio
If you are looking to sell your product/service, then you need to let potential clients see your experience!
Use your brand photography photos to show off your best work – and especially show images of you working your magic.
Whether that’s creating a floral arrangement, sorting through wedding linens, or interacting with clients – let’s see it!
People are naturally curious and what to see an insider’s perspective.
I’ve found that some of my best performing posts, are always the personal ones.
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Create New Business Cards/Mailers
I am a big believer in having something tangible to hand clients.
Whether it is a colorful business card, elegant brochure, or happy mail just to brighten someone’s day.
This is another great way to have a touch point with your clients and stay at the forefront of their minds.
Having ordered from a bunch of different companies, I have to say that I really love to order printed materials from Moo.
The have lots of cardstock/finish option, plus they allow you to put an infinite amount of photos on your cards.
Locally there are lots of great printing options as well – find what works best for you and your business.
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Update Your Website
I know, I know…. there is nothing that makes you break out in a cold sweat like having to think about working on your website.
But let’s be honest – when was the last time you updated your website?
A few weeks… a few months… a few years…?!
eeek!
Not to worry.
You will have so much new content to share, it’s the perfect time to update your website and make it feel fresh.
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Liven Up Your Newsletter
If you haven’t started a newsletter for your clients/students/subscribers – now’s the time to start!
When you add a few photos, it makes the presentation more exciting and visually appealing.
Plus it will increase interest in what you share with your email list.
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Create New Blog Content
Aren’t you tired of using the same stock images that everyone else has?!
whomp whomp!
When you utilize your brand photography photos, it will give you access to content that only you have.
Plus it really helps to give you a more consistent and cohesive look across the board.
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Love What You See? Want to Have Your Own Session?!
If you loved seeing all the awesome ways you can use your brand photography photos – let’s schedule a session!
We would LOVE to create a custom portrait session to really represent YOU and your business.
Feel free to message us by hitting the { CONTACT ME } button or by giving us a call at 757-749-5350.
Can’t wait to create some magic for y’all!
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